Case Study: City of Bryan improves website engagement and ADA compliance with Silktide

City of Bryan boosts page interaction 10–15% with Silktide

The City of Bryan, Texas, faced challenges in efficiently analyzing website user behavior for its redesigns and ensuring ongoing ADA compliance. Using Google Analytics was time-consuming, and the city lacked visual tools to make data-driven decisions about its content. They turned to Silktide's comprehensive suite of analytics and accessibility tools to address these needs.

By implementing Silktide, the city gained access to intuitive analytics, heatmaps, and automated ADA compliance scanning. This solution provided clear visual data that saved countless hours and informed a more effective page structure. As a result, the City of Bryan saw a 10-15% increase in page interactions and gained the peace of mind that its website meets legal and usability standards for all visitors.

City of Bryan