Case Study: Micheldever Tyre Services launches a dedicated motorcycle tyre e-commerce portal with Silkmoth

Micheldever Tyre Services launches motorcycle tyre portal with Silkmoth for same-day and next-day delivery

Micheldever Tyre Services, a leading UK tyre distributor with over 40 years of market experience, asked the vendor Silkmoth to create a dedicated e-commerce portal. Their challenge was to better support independent motorcycle garages by providing a sales channel focused exclusively on bike tyres, rather than having them as an add-on to a passenger car offering.

Silkmoth developed the bespoke B2B cloud solution BikeTyreBuyer.com. This portal allows motorcycle dealers to register an account for immediate access to thousands of tyres with same or next day delivery. The solution includes features for viewing pricing, stock availability, special offers, and order history management. Through this dedicated platform developed by Silkmoth, Micheldever established a focused sales channel that strengthened its support for a key customer segment.

Micheldever Tyre Services