Case Study: HiQ Tyres & Autocare launches national e-commerce and mobile tyre services with Silkmoth’s Autowork eCommerce

HiQ Tyres & Autocare launches mobile tyre fitting in 2022 with Silkmoth

HiQ Tyres & Autocare, a franchise dealer network for Goodyear in the UK, faced the challenge of creating a coherent national e-commerce website that could accommodate each local dealer's independently sourced stock and unique pricing. Silkmoth addressed this challenge with its Autowork eCommerce SaaS solution.

Silkmoth's eShop Extension integrated seamlessly with the existing HiQ Online website, allowing each franchise dealer to maintain their own local stock listings and in-store pricing on the national platform. This solution preserved each dealer's business model and identity. Subsequently, Silkmoth also helped launch the mobile HiQ2U service to meet increased demand, expanding the company's service offerings.

HiQ Tyres & Autocare