Case Study: First Stop UK grows its local tyre network e-commerce with Silkmoth (Klipboard)

First Stop UK aims for 220 centres by 2024 with Silkmoth

First Stop UK, a rapidly growing tyre retail network, faced the challenge of overhauling their web presence in 2019. They needed an e-commerce solution that could accommodate their unique franchise model, where each dealer sources and sells tyres locally at individual prices rather than offering centrally sourced stock at a single price. They partnered with the vendor Silkmoth, trading as Klipboard, to implement a suitable cloud-based SaaS solution.

Silkmoth implemented their specialized Autowork eCommerce solution, which was designed to handle locally available stock and unique pricing for each franchisee. This solution provided the necessary building blocks for the network's ambitious growth plans. The results were positive, supporting First Stop UK's rapid expansion with new members joining from across the country as their network proposition clearly resonated with established business owners. Silkmoth's solution was a key factor in helping the network work towards its goal of reaching 220 centres by 2024.

First Stop UK