Case Study: Terex achieves higher performance and lower costs with Siili Solutions

Terex boosts website visits 40% and cuts TCO 3x with Siili Solutions

Terex, a global manufacturer of materials processing machinery and aerial work platforms, faced challenges with fragmented and inefficient marketing activities following multiple acquisitions. This resulted in a poor customer experience across numerous disparate websites and platforms. Siili Solutions partnered with Terex to consolidate these legacy systems into a unified, composable platform.

Siili Solutions designed and developed a new ecosystem from the ground up, which included brand websites, B2B portals, mobile apps like myTerexCustomerFleet, and an integration middleware layer. The solution provided a single customer portal and a comprehensive Design System to ensure a uniform user experience. As a result, Terex served over 6,600 dealers, saw a 40% increase in website visitors, and achieved a threefold reduction in total cost of ownership.

Terex