Case Study: Return Path achieves centralized email signature control and 1,900+ clicks with Sigstr

Return Path - Customer Case Study

Return Path, a global Data Solutions Provider, struggled to control and standardize email signatures across its large, distributed sales and marketing organization and needed a way for one person to manage signatures and measure campaign performance. To solve this, Return Path implemented Sigstr’s employee email signature marketing platform.

Using Sigstr, an admin centrally managed signatures for about 100 global sales and marketing employees and could update campaigns in roughly five minutes. A Sigstr-driven World Tour campaign ran for three months, was displayed over 150,000 times, generated more than 1,900 clicks and drove registrations directly, giving Return Path measurable engagement and the ability to iterate and segment future campaigns.

Return Path

Allison Winkle

Digital Marketing Coordinator