Case Study: Raidious achieves 200,000+ email impressions and boosts hiring success with Sigstr

Raidious - Customer Case Study

Raidious, an Indianapolis-based content agency, faced declining effectiveness from traditional content distribution and needed new ways to get its work noticed. To leverage the frequent one-to-one emails its team sends, Raidious adopted Sigstr’s employee email signature marketing platform in January 2015 for its 25 employees to drive visibility and advocacy through targeted signature campaigns.

Using Sigstr, Raidious ran five signature campaigns (split across Sales and Marketing), including a month-long hiring campaign and a three-month “Welcome to Raidious” brand campaign. The hiring campaign produced 26,000 displays and 41 clicks and helped fill its local talent pool; the brand campaign generated 174,000 displays and 181 clicks, driving new website visitors and increased brand visibility—roughly 200,000 impressions in total—demonstrating measurable reach and ROI from Sigstr.

Raidious

Craig Lile

Senior Director of Advancement