Case Study: California Closets achieves consistent branded email signatures and greater local marketing reach with Sigstr

California Closets - Customer Case Study

California Closets, a national custom storage and furniture franchisor whose Indianapolis office serves a multi-state region, needed a reliable way to extend its brand into employee email communications and better promote local events, trade shows and promotions. The regional team struggled to get employees to keep signatures updated across Gmail and Outlook, so they adopted Sigstr’s email signature marketing solution—using Sigstr Campaigns and Sigstr Signatures—to centrally control banners and signature formats.

With Sigstr, California Closets automatically appends rotating campaign banners to every employee email and centrally enforces fonts, images and contact details, allowing promotions like the Holiday Shoe Drive and Winter White event to reach the company’s most engaged contacts without staff effort. The Sigstr implementation created consistent branding across employee emails, simplified management for a single administrator, enabled targeted regional campaigns, and provided campaign tracking so the team can measure what resonates and plan expansion across the business.

California Closets

Marcus Hall

VP of Sales & Marketing