Case Study: AR.target achieves 2X ROI and 50+ sales calls booked with Signum.AI

ARtarget gets amped with 2X ROI from Signum.AI-sourced pipeline

The customer AR.target, a digital architectures and sciences bureau, faced the challenge of enhancing sales from its existing database of 19,000 prospects. They wanted to implement cross-selling and upselling strategies while also acquiring new leads. To address this, they worked with the vendor Signum.AI.

Signum.AI implemented a solution using event-based outreach campaigns and prospect tracking from the CRM. By leveraging location change triggers to identify past clients opening new offices, AR.target offered them new services focused on marketing material localization. This strategy, supported by Signum.AI, resulted in an average open rate of 35.11%, a response rate of 17.29%, and over 50 sales calls booked, contributing to a 2x increase in revenue.

AR.target

Yulia Kulikova

Chief Business Development Officer