Case Study: The Red Door by Elizabeth Arden achieves stronger online reputation and customer insights with Signpost

The Red Door by Elizabeth Arden - Customer Case Study

The Red Door by Elizabeth Arden, a national spa brand with 29 day and resort locations, needed a more efficient way to keep its online reputation and customer experience consistent across all sites. The company partnered with Signpost and its AI-driven CRM to better manage customer interactions, reviews, and feedback.

Signpost implemented an automated system that captured phone and email leads on-site, built detailed contact records, and triggered targeted review, NPS, and loyalty campaigns. In just 2 months, Signpost helped generate 97 positive reviews for 8 locations, raising average Google star ratings by 18.4%, and collected 4,469 Net Promoter responses with an average score of 62, while building over 17,000 customer contact records.

The Red Door by Elizabeth Arden

Elizabeth R. Whitman

CMO