Case Study: Pilate-ology achieves better customer follow-up with Signpost

Pilate-ology Reforms Their Call-Backs With Signpost’s Automatic Contact Information Capture Technology

Pilate-ology, a Los Angeles Pilates studio founded in 2012, was looking for a more cost-effective way to market its group classes and track which channels were actually driving new customers. The studio had found that traditional ads were hard to attribute, and while deal sites like Groupon brought in clients, they were expensive. Pilate-ology turned to Signpost local marketing software, especially for help capturing information from incoming calls and staying connected with prospects.

With Signpost, Pilate-ology used automatic contact information capture and automated remarketing to follow up with callers more prepared and maintain customer relationships more effectively. The result was a clearer, more measurable marketing process that improved lead handling and reduced reliance on less efficient channels. Pilate-ology said Signpost provided quick support and helped them better connect with customers, strengthening their small-business marketing efforts.

Pilate-ology