Signpost
20 Case Studies
A Signpost Case Study
Durhamtown Off Road Resort, a recreation and sports business, needed help turning customer interactions into more repeat visits, referrals, and online visibility. Using Signpost, the resort wanted to better capture customer data from calls and emails, build opt-in contacts, and improve engagement across loyalty, review, and referral channels.
Signpost implemented automated remarketing tools that built customer profiles, generated reviews, encouraged referrals, and sent timely loyalty emails and SMS offers. The results were strong: over 30 reviews were generated, 33 referrals increased traffic, more than 650 feedback messages were collected, and over 400 loyalty offers were claimed. Durhamtown Off Road Resort also reported monthly sales up 30% compared with the previous 10 years.
Lauren Clifton
Durhamtown Off Road Resort