Case Study: Anytime Fitness achieves stronger customer engagement and more reviews with Signpost

Anytime Fitness of Lancaster - Customer Case Study

Anytime Fitness in Lancaster, Texas needed a simple, unobtrusive way to engage lukewarm prospects and stay connected with current members. The owner turned to Signpost and its AI-driven CRM to better manage outreach, collect customer information, and keep prospects and customers engaged without being intrusive.

Signpost implemented automated email and text messaging, review generation, feedback collection, and loyalty offers tailored to the right people at the right time. The results included 12 positive reviews, 139 feedback responses, and more than 565 claimed offers, while targeted emails achieved a 31% open rate and SMS engagement proved 8x more effective than email.

Anytime Fitness

Shedrick Cole

Anytime Fitness of Lancaster