Case Study: Virgin Atlantic saves 39.5k mt of CO2 with Signol's Behaviour Change Service

Signol's pilot-first behavioural science solution saved Virgin Atlantic 39.5k of CO2 emissions in 18 months

Virgin Atlantic, a long-time leader in reducing aviation emissions, sought new methods to further decrease fuel consumption and CO2 output. The airline partnered with the vendor Signol to implement its behavioural change service, which is designed to engage pilots more effectively.

Signol provided a digitalized web application and communication service that used behavioural science techniques to motivate pilots. This solution successfully saved Virgin Atlantic 39,433.64 metric tons of CO2, equating to a 0.7% reduction in fuel burn, over an 18-month period.

Virgin Atlantic