Case Study: Novotel Da Nang transforms its facade into a landmark with Signify's Interact Hospitality

Novotel Da Nang boosts Google searches 5x with Signify

Novotel Da Nang, a hotel located on the bank of the Han River in Da Nang City, Vietnam, was searching for an intuitive technology to control dynamic lighting shows across its highly visible architecture. The hotel wanted to celebrate seasons, festivals, and events to become a more memorable landmark. They partnered with Signify to find a solution using their Interact Hospitality software.

Signify implemented its Interact Hospitality connected lighting system, which provided an intuitive app for scheduling and managing dynamic light shows. This solution allowed the hotel to react to events instantly and control everything remotely. The transformation made Novotel Da Nang an after-dark icon, generating significant social media buzz. This increased related Google searches for the hotel by five times, demonstrating a major measurable impact from Signify's technology.

Novotel Da Nang