Case Study: MediaMarktSaturn Retail Group enhances in-store shopping with Signify Interact Retail indoor navigation

MediaMarktSaturn Retail Group delivers 30 cm location-based promotions with Signify

MediaMarktSaturn Retail Group, Europe's leading consumer electronics retailer, faced the challenge of bridging the online and offline shopping experience to compete with the convenience of e-commerce. To address this, they partnered with Signify to integrate their existing StoreGuide app with Signify's Interact Retail indoor navigation software, aiming to create a more personalized and efficient in-store experience for their customers.

The solution implemented by Signify used visible light communication technology embedded in LED luminaires to send a unique identification code to a shopper's smartphone, enabling hyper-accurate indoor positioning. This allowed the MediaMarkt app to provide real-time, location-based promotions and guide customers to within 30 centimeters of products. Signify's system guaranteed customer privacy by collecting no personal data and also provided excellent, energy-efficient lighting while reducing installation and maintenance costs for the retailer.

MediaMarktSaturn Retail Group