Case Study: Juventus Football Club enhances fan engagement and broadcast quality with Signify’s Interact Sports lighting solution

Juventus Football Club boosts fan engagement at Allianz Stadium with Signify in 4 months

The customer, Juventus Football Club, sought to enhance the overall fan experience at their Allianz Stadium while ensuring compliance with strict UEFA broadcast and sporting guidelines. Their challenge was to design and install a new, compliant lighting system without interfering with the existing setup or the stadium's operations. The vendor, Signify, provided lighting design services and their Interact Sports software to address this need.

Signify implemented a connected LED lighting system controlled by Interact Sports software for both the stadium bowl and hospitality areas. This solution provided flicker-free, reduced-glare lighting for matches and enabled dynamic light shows synchronized with music and video. The results for Juventus included significantly increased fan engagement, high-quality broadcast capabilities, and new revenue potential from the enhanced experience and the stadium's increased flexibility for hosting other events.

Juventus Football Club