Case Study: Castorama improves in-store product finding with Signify Interact Retail indoor navigation

Castorama records 10,000+ indoor navigation app uses in five months with Signify

Castorama, a leading DIY and construction retailer in Poland, faced the challenge of helping customers navigate its large stores containing 35,000 products. Customers often struggled to find items, which could lead to them leaving without a purchase. To enhance the customer journey, Castorama partnered with Signify to implement its Interact Retail Indoor navigation solution.

The solution from Signify was an indoor positioning system accessed via a smartphone app, which functioned like an in-store Google Maps to guide customers directly to products. This "Find my product" app significantly improved the shopping experience. In the first five months alone, the navigation feature was used more than 10,000 times, demonstrating a clear need from clients and a successful enhancement to their comfort.

Castorama