Case Study: Viking refreshes its brand identity with Signifly

Viking refreshes its brand across products, packaging, communication, and stores with Signifly

The Danish pencilmaker Viking faced the challenge of refreshing its visual identity and strengthening its brand position to become relevant again. The company partnered with the vendor Signifly to address this branding challenge.

Signifly collaborated with Viking to create a bold and colorful update that paid homage to the company's commitment to tradition, design, function, and quality. The solution implemented by Signifly was a refreshed Viking metaphor that has since been rolled out across all products, packaging, communication, and stores.

Viking