Case Study: Universe boosts park visits and engagement with Signifly’s Trofæjagten mobile game

Universe boosts park engagement with Signifly’s game, driving 8,500 players and 200% ROI

Signifly partnered with Universe, an educational amusement park, to create a mobile game that would encourage visitors, particularly children, to engage more deeply with the park's attractions. The challenge was to design a fun and competitive experience that would motivate guests to explore the entire park.

The solution was the Trofæjagt mobile game, designed and developed by Signifly. The app featured a simple mechanic where players located hidden codes around the park to unlock digital trophies and win prizes. This gamified approach was a huge success, resulting in 8,500 players in its first year and a 200% ROI. The game helped Universe achieve its best visitor numbers in a decade, significantly increased its social media following, and generated over 1,000 user posts, securing its value as a long-term engagement tool.

Universe