Case Study: Oway boosts online sales and brand experience with Signifly

Oway boosts online sales 77% with Signifly

Oway, an Italian pioneer in organic beauty since 1948, faced the challenge of a digital presence that did not match the quality of its acclaimed in-person experience. To stand out in a competitive market, they partnered with the vendor Signifly to transform their values into a superior digital brand experience and drive commercial excellence.

Signifly developed a new digital brand experience for Oway centered on sustainability, craft, and luxury, with a focus on design and UX to capture the brand's sensory and ethical qualities. The partnership expanded to include growth marketing across email and paid social. This solution delivered significant results for Oway, including a 77% year-over-year growth in online sales, a 6% increase in average order value, a 12% return customer rate, and a blended ROAS of 8.3x.

Oway