Case Study: Nasstar achieves a clearer, more human brand with Signifly

Nasstar improves customer engagement with Signifly and rallies employees behind a clearer brand

Nasstar, an enterprise technology provider, approached Signifly with a challenge. After 25 years of growth through acquisitions, their brand identity had become fragmented and overly technical. They needed to shift from speaking in technical jargon to using plain, human language in order to sound more approachable, cut through complexity, and differentiate themselves in a crowded market by highlighting their people and unique approach.

Signifly addressed this by first conducting a strategy and insights sprint to uncover Nasstar's core values. They developed a new brand positioning that celebrated people as much as technology and shifted the tone of voice to be plain-speaking. Visually, they lightened the palette, introduced service-specific colors, and crafted playful pictograms. The solution improved both customer engagement and internal culture, with employees rallying behind a brand they could easily articulate.

Nasstar