Signiant
99 Case Studies
A Signiant Case Study
Whisper Media, a Singapore-based post-production specialist, inserts product placements into TV shows after final edit and just before air. That workflow demands seamless, full‑resolution HD compositing under extreme time pressure and involved moving massive media files—previously taking 24+ hours with conventional FTP and often failing mid‑transfer.
In September 2013 Whisper adopted Signiant Media Shuttle, cutting transfer times to about 25–30 minutes (roughly 55× faster) via a simple, always‑on send portal. The faster, reliable file movement preserved quality, kept schedules on track, enabled placement on 200+ programs, and delivered strong brand recall and affinity for clients.
Manav Kapoor
Whisper Media