Case Study: NBCUniversal achieves faster, secure, automated digital media distribution with Signiant

NBC Universal Chooses Signiant’s Technology to Power its Digital Media Distribution Management Strategy

NBC Universal, a global media and entertainment company, faced a corporate imperative to move from analog to an all-digital, file-based workflow. The company needed to handle very large HD files and deliver content to new outlets (internet portals, affiliates, post‑production partners), and its previous point solutions could not meet the scale, security and automation demands of modern distribution models.

NBC Universal standardized on Signiant’s Digital Media Distribution Management Suite to manage, secure, automate and accelerate media movement across the enterprise. The integrated platform enabled secure routing, scheduling, prioritization and automated workflows, and was rapidly deployed across the organization — producing measurable ROI in reduced time‑to‑air, higher productivity and significant cost savings from dramatically lower physical distribution expenses.

NBCUniversal

Rab Mukraj

Director of Distributed Media Management, NBC Universal