Case Study: Astral Media achieves automated, faster VOD delivery and new revenue streams with Signiant

Astral Media Selects Signiant to Transform VOD Delivery Processes

Astral Media, a major Canadian media company active in television, radio, outdoor and interactive media, faced a bottleneck in its Video On Demand (VOD) distribution: content was shipped on hard drives and manually ingested by affiliates, a slow, resource‑intensive process that didn’t scale for digital syndication or emerging platforms.

By deploying Signiant’s Content Distribution Manager and moving to secure FTP and automated file‑based workflows with direct VOD ingest, Astral eliminated courier delays, freed staff from repetitive tasks and accelerated roll‑out to affiliates. The change has already enabled automated delivery to five cable operators, improved productivity and positioned Astral to pursue new revenue streams from IPTV, mobile and OTT services.

Astral Media

Chris Bell

VP Technology, Astral Media