Case Study: AutoScout24 achieves process-driven Salesforce CRM implementation and high-quality specifications with SAP Signavio

Process-oriented implementation of the CRM system Salesforce.com

AutoScout24 GmbH, a leading online car marketplace selling over 500,000 vehicles per month across 18 European countries, faced a large-scale CRM rollout: deploying Salesforce.com to support more than 37,000 sellers. The challenge was to perform a thorough, process-oriented analysis across marketing, sales, service and finance and to involve multiple business departments to produce high‑quality documentation and specifications for the implementation.

Using the Signavio Business Transformation Suite—centered on Signavio Process Editor and Process Manager, with Workflow Accelerator and Process Intelligence—AutoScout24 modeled current-state processes, defined a future-state process architecture, and derived detailed software specifications. This approach enabled process-oriented CRM customization, improved cross-departmental collaboration, and produced clear documentation and user guidance to support the Salesforce deployment.

AutoScout24

Andreas Bertsch

AutoScout24