Case Study: Backyard Brands reduces travel costs and boosts collaboration with SignalWire Work

Backyard Brands will reduce annual travel costs by over 30% using SignalWire Work

Backyard Brands, a recreational water care specialty company, needed a better way to reduce the time, cost, and resources spent traveling between dealerships and coordinating with internal teams. After the COVID-19 pandemic made in-person visits harder to manage safely, the company looked for a simple platform to streamline communication and support both customer and team interactions. SignalWire Work was selected to help replace some of those travel-heavy workflows.

Using SignalWire Work, Backyard Brands adopted a hybrid approach that combines in-person visits with browser-based virtual meetings, dealer check-ins, and internal collaboration. The solution helped the company reduce annual travel costs by over 30% while improving response times, service quality, and team collaboration. SignalWire also made it easy for external participants to join without downloading software, supporting faster and more flexible communication.