Case Study: Hayward Lakes Visitor & Convention Bureau builds a year-round digital marketing strategy with Signalfire

Hayward Lakes Visitor & Convention Bureau grows with Signalfire since 2022

The Hayward Lakes Visitor & Convention Bureau (HLVCB), the leading voice for a Wisconsin Northwoods destination, sought to build a more strategic and sustainable in-house marketing approach. Their challenge was to evolve from broad awareness campaigns to engagement-driven strategies that would foster ongoing connections with potential visitors. They partnered with Signalfire for consulting and comprehensive marketing services to achieve this.

Signalfire implemented a cohesive, year-round marketing strategy for HLVCB, consulting on media planning and ad buys aligned with seasonal trends. The vendor redefined success metrics to prioritize meaningful engagement and high-quality website traffic over mere impressions. This was complemented by immersive YouTube campaigns and a strong organic social media presence. Signalfire's efforts successfully positioned Hayward Lakes as a must-visit destination and delivered measurable, engagement-driven results.

Hayward Lakes Visitor & Convention Bureau