Case Study: Continuous Motion Packaging improves website usability and equipment catalog management with Signalfire

Continuous Motion Packaging speeds website updates with Signalfire using a specialized equipment page template

Signalfire was engaged by Continuous Motion Packaging (CMP), a family-run business in the flexible packaging equipment industry, to address their outdated website. Their mid-2000s site was sinking in organic search rankings and lacked a system for easily managing their extensive equipment inventory, which required multiple photos and needed to be sorted into dynamic categories. They also needed a robust solution for displaying many equipment operation videos.

The solution implemented by Signalfire was a custom-developed website with a specialized equipment page template. This allowed CMP's personnel to quickly and easily update the machine inventory with multiple photos and have categories appear dynamically only when machines were listed. The project included developing the site's architecture, a comprehensive equipment catalog, and additional pages for videos and company information.

Continuous Motion Packaging (cmp)