Case Study: Allied Plastics boosts qualified leads with Signalfire content marketing

Allied Plastics boosts qualified leads over 3 years with Signalfire

Allied Plastics, a heavy gauge thermoform plastics manufacturer, faced a challenge when the COVID-19 pandemic halted trade shows, which were its primary source for generating new business leads. The company needed to shift its strategy to promote its expertise and maintain its sales pipeline, leading them to partner with marketing vendor Signalfire for a content marketing solution.

Signalfire implemented a solution centered on creating a regular cadence of subject matter expert-focused blogs and a resource-rich email marketing campaign. This strategy educated existing customers on new capabilities and generated a remarkable increase in qualified leads for Allied Plastics. The successful program, which also included a new website, ultimately supported increased production demand for the manufacturer post-COVID.

Allied Plastics