Case Study: Simmons & Simmons saves PR team hours with Signal Media

Saving a leading law firm’s PR team hours at a time. How Signal helped Simmons & Simmons

Simmons & Simmons, a leading international law firm, needed a more intuitive and reliable media monitoring solution after its previous provider sometimes missed PR coverage and made end-of-month reporting time-consuming. Lauryn McKinney and the PR and Communications team wanted a tech-first platform that would reduce manual work and free up time for more strategic communications activity.

Signal Media provided an easy-to-use media monitoring platform that laid out relevant information clearly, supported by responsive and knowledgeable customer service. With Signal Media, Simmons & Simmons saves around 30 minutes each day on analysing coverage and 4–5 hours each month on compiling master reports, allowing the team to focus on deeper analysis, stakeholder updates, and new business opportunities.

Simmons & Simmons

Lauryn McKinney

PR and Communications Executive