Case Study: Bird & Bird saves time on media monitoring with Signal Media

Saving 1hr a day with unlimited media coverage tracking. How Signal helped Bird & Bird

Bird & Bird, the international law firm, needed a faster, more flexible way to track media coverage. Head of Marketing and Communications Sophie Bowkett was waiting up to 12 hours for coverage updates and needed a solution that would let her add search terms without a clunky process or extra cost.

Signal Media provided the media monitoring solution, enabling Bird & Bird to track coverage much more quickly and expand search terms as needed at no additional premium. With Signal, the team saved over an hour a day, halved annual media monitoring spend, improved responsiveness, and benefited from strong account support and a highly aligned innovation culture.

Bird & Bird

Sophie Bowkett

Head of Marketing and Communications