Case Study: Quilter transforms competitor tracking with Signal Media

How Signal helped transform Quilter’s competitor tracking

Quilter, a leading UK and cross-border wealth manager, needed a better way to monitor its media coverage and compare its performance against competitors. Previously, the team only tracked its own business units at a basic level, which made internal comparisons inefficient and limited their visibility across the wider market. Signal Media’s media monitoring platform was brought in to help Quilter scan the full competitive landscape.

With Signal Media’s unlimited monitoring, real-time news delivery, and monthly analysis reports, Quilter can now track as many competitors as needed, spot important coverage quickly, and share insights with senior leaders more effectively. The communications team has gained deeper visibility into competitor activity, sponsorship impact, and overall market positioning, and Quilter says it would recommend Signal Media for media monitoring, competitor tracking, and reporting.

Quilter

Tim Skelton-Smith

Deputy Communications Director