Case Study: Balderton Capital saves time tracking media coverage with Signal Media

How Signal helped Balderton Capital save time identifying relevant media stories about themselves and their portfolio

Balderton Capital, one of Europe’s largest venture funds, needed a better way to track media coverage of the firm and its portfolio companies. Before using Signal Media, head of PR and content Ben Goldsmith relied on Google Alerts and manual scraping, which made it difficult to ensure complete coverage or separate Balderton’s own mentions from those of its portfolio.

Signal Media provided Balderton with limitless media monitoring through Signal Monitor, daily email alerts, and quarterly analysis reports tailored by the Customer Success team. As a result, Ben saved several hours a week, could identify relevant stories faster, and reduced irrelevant alerts thanks to Signal’s machine learning. Signal Media also helped him deliver more complete stakeholder reports with coverage, engagement, and performance data.

Balderton Capital

Ben Goldsmith

Head of PR and Content