Case Study: Amadeus achieves global media monitoring and brand insight with Signal Media

How Amadeus uses Signal to gauge customer reaction and inform its overall business strategy

Amadeus, the global travel technology provider operating in more than 190 countries, needed a scalable way to monitor press coverage, brand perception, and reputation across its international communications teams. Frustrated with previous media monitoring tools, the company turned to Signal Media to help benchmark how stakeholders and customers were reacting to the brand and its products.

Using the Signal platform, Amadeus gained real-time email alerts, mobile notifications, and automated tracking of key topics, competitors, and spokespeople. Signal Media helped the team quickly share insights with stakeholders, streamline workflows across locations, and compare share of voice, reach, and prominence against competitors, enabling Amadeus to assess both the quantity and quality of coverage in real time.

Amadeus

Daniel Batchelor

Global Head of Corporate Communications