Case Study: Allen & Overy improves communications and reputation management with Signal Media

How Allen & Overy use Signal to manage their communications and reputation management strategy

Allen & Overy, the global law firm headquartered in London, needed a media monitoring and measurement solution to track share of voice, measure campaign success, and alert its Communications team when the firm or its partners were mentioned in the press. They also wanted to monitor key topics like Brexit, diversity, competitors, clients, and M&A activity without paying for irrelevant coverage. To meet this need, they turned to Signal Media and its AI-powered media monitoring platform.

Signal Media implemented a tailored monitoring and reporting setup with custom alerts, a global reading list, in-platform translations, and responsive customer support. As a result, Allen & Overy can now track mentions, sentiment, key stories, and share of voice across topics, spokespeople, media, and regions, while using quarterly and annual reports to inform future outreach and content plans. The team says Signal Media has helped them slice results in multiple ways for deeper insight, improving decision-making and supporting a more data-driven communications strategy.

Allen & Overy

Susanna Robinson

Senior PR Manager