Case Study: Aegon seizes PR opportunities sooner with Signal Media

How Aegon stay ahead of the competition by seizing PR opportunities sooner

Aegon, the UK provider of pension, investment and protection products, needed a media monitoring solution that went beyond traditional press clippings. The PR team wanted to track more news without increasing costs, while also monitoring competitors, following sector topics, spotting trends, and measuring the impact of their coverage as soon as it was published. They turned to Signal Media for a more flexible, unlimited approach to media monitoring.

Signal Media provided Aegon with a trial of its platform, which impressed the team with breaking-news tracking, uncapped searches, and the ability to create email alerts for spokespeople, competitors and industry topics at no extra cost. With Signal Media, Aegon gained faster insight into headlines and emerging trends, helping them tailor campaigns, inform content, and seize opportunities sooner. While no hard numerical KPI was given, the measurable impact was greater media intelligence without additional spend.

Aegon

Jonathan Henderson

Head of Public Relations