Case Study: Vested achieves deeper, actionable reputation insights with Signal AI

Vested’s global teams leverage Signal AI to quantify what really matters to customers

Vested, a global communications consultancy serving both major financial institutions and emerging fintechs, needed a better way to make sense of external data and understand what was driving reputation across such a diverse client base. After trying several data providers, the team turned to **Signal AI** and its external intelligence capabilities to meet the depth and sophistication of insight their clients required.

Using **Signal AI**’s AI-powered search, measurement, dashboards, and access to premium content, Vested can rapidly build topic searches, monitor client environments, and quantify reputational drivers like financial performance, sustainability, and corporate culture. The result is faster reporting, stronger ROI proof for PR activity, and more actionable insights that help Vested advise clients on reputation, strategy, and competitive opportunities across more than 50 accounts.

Vested

Amber Roberts

Chief Executive Officer