Case Study: Principles for Responsible Investment (PRI) quadruples monitored publications and gains real-time global media coverage with Signal AI

The PRI increased the number of publications scanned daily by 4x and saved time with real-time alerts

Principles for Responsible Investment (PRI), the UN-supported investment body, needed broader, unlimited media monitoring to track global coverage and real-time mentions. Joy Frascinella, Head of PR, found her previous provider limited by budget and source count, so PRI adopted Signal AI’s media monitoring platform to close coverage gaps and gain greater control over its news flow.

Signal AI delivered a self-service, real-time global monitoring solution with automatic translation of over 40 languages, allowing Joy to set up and edit feeds without an account manager. The result: PRI now scans far more publications (Joy reports the number has quadrupled), picks up local mentions it would previously have missed (for example in Malaysia), and responds faster to breaking stories — improving coverage visibility and PR responsiveness.

Principles for Responsible Investment (PRI)

Joy Frascinella

Head of PR