Case Study: Simmons & Simmons saves hours on PR monitoring and automates end-of-month coverage reporting with Signal AI

Signal AI helps Simmons & Simmons save hours on PR coverage reports and regular media analysis tasks

Simmons & Simmons, a leading international law firm, needed a more reliable, intuitive media monitoring solution after its previous provider missed coverage, had an unintuitive interface and irregular support, and left PR staff spending many hours compiling end-of-month reports. PR & Communications Executive Lauryn McKinney turned to Signal AI for a tech-first media monitoring and coverage reporting service to automate routine tasks and improve visibility.

Signal AI implemented an intuitive monitoring platform with real-time results, unlimited monitoring and a coverage reporting function, backed by responsive support. As a result, Simmons & Simmons now saves 30 minutes per day analyzing incoming PR coverage and 4–5 hours each month compiling the master report, freeing the team to deliver deeper analysis and roll the service out to partners.

Simmons & Simmons

Lauryn McKinney

PR and Communications Executive