Case Study: FleishmanHillard improves brand reputation tracking with Signal AI

Shaping brand reputation in the digital era FleishmanHillard’s AI-powered approach

FleishmanHillard, a leading global communications agency, faced the challenge of effectively tracking media coverage and measuring brand reputation for a major client in a fast-paced digital landscape. Their manual methods were inefficient, leading to data overload and delayed insights. To address this, they partnered with vendor Signal AI to leverage its AI-powered measurement platform and API.

Signal AI's platform enabled FleishmanHillard to search over a billion documents to filter and analyze critical media data, providing real-time, actionable insights. This solution decreased time spent on sifting through irrelevant coverage by 250% and slashed crisis response time in half. The partnership allowed the agency to deliver comprehensive reporting and set new industry standards for its client.

FleishmanHillard

Ines Schumacher

Senior Vice President and Partner