Case Study: Byfield achieves real-time reputation protection and smarter PR decisions with Signal AI

Providing expert guidance on reputation and risk by harnessing Signal AI

Byfield, London’s leading reputation counsel to the legal sector, needed a way to measure clients’ reputations, track shifts in coverage against competitors, and monitor a vast mix of print, online, broadcast and sector-specific sources in real time. Relying on slow boolean searches or account managers to tweak queries left specialists unable to react quickly, so Byfield turned to the Signal AI platform to give its team direct, AI-driven control and faster, more accurate visibility into reputational risk.

Signal AI delivered AI-powered searching, real-time briefings and centralized dashboards with topical and sentiment analysis, ingesting some 5 million documents a day and enabling searches to be set up in under 90 seconds. The platform reduced monitoring from hours to minutes, flagged emerging risks straight to inboxes, improved share-of-voice and sentiment benchmarking, and allowed Byfield to react faster in crises—helping clients make more informed, timely decisions and achieve greater cut-through.

Byfield

Bethaney Durkin

Account Director