Case Study: Quilter achieves transformed competitor tracking and real-time insights with Signal AI

How Signal helped transform Quilter’s competitor tracking

Quilter, led on communications by Tim Skelton‑Smith (Deputy Communications Director), faced an inefficient approach to media monitoring that focused on internal business units rather than true competitor benchmarking. They needed a way to track performance against key competitors quickly and at scale, so Quilter turned to Signal AI’s media monitoring platform for unlimited competitor tracking and real‑time news coverage.

Signal AI delivered unlimited monitoring, real‑time news alerts, and monthly analysis reports, plus responsive customer support, allowing Quilter to scan the whole marketplace and share quantifiable insights with the executive committee. The team now monitors competitor activity and sponsorship impact in far greater detail (including being alerted to a radio interview within minutes), can report results more effectively, and is planning to extend Signal AI across other teams.

Quilter

Tim Skelton-Smith

Deputy Communications Director