Case Study: Holman Fenwick Willan achieves real-time tailored press monitoring and faster PR impact with Signal AI

How Signal helped Holman Fenwick Willan

Holman Fenwick Willan (HFW), an international law firm, faced slow, noisy press monitoring that forced PR lead Kate Dunn to rely on manual Google searches and alerts. Using Signal AI’s Signal Monitor, HFW gained a flexible, real-time monitoring tool that replaced piecemeal searches and allowed rapid changes to tracking criteria to avoid missed coverage.

Signal AI implemented a tailored Signal Monitor setup with real-time alerts, customizable topics and fast account support, letting Kate share relevant coverage with partners in seconds and reclaim time for proactive PR work. The result: immediate internal distribution of media hits (for example a Times story picked up almost instantly), the ability to expand tracking at no extra cost, quicker issue-resolution from Signal AI’s team, and measurable gains in efficiency and campaign effectiveness.

Holman Fenwick Willan

Kate Dunn

Brand Executive