Case Study: Bird & Bird achieves 1 hour/day time savings and halves media monitoring costs with Signal AI

How Signal helped Bird & Bird

Bird & Bird, represented by Sophie Bowkett, Head of Marketing and Communications, needed faster, more flexible media monitoring to keep up with rapidly moving news. Before adopting Signal AI’s media coverage tracking, Sophie sometimes waited up to 12 hours for coverage and faced limits and extra costs when adding new search terms, which hindered the PR team’s ability to respond and support lawyers across the firm.

Signal AI delivered an unlimited, real-time media monitoring solution that cut the team’s waiting time and allowed instant expansion of search terms without extra fees. As a result, Bird & Bird saved over one hour per day, halved their annual media monitoring expenditure, became more responsive to news and legal developments, and benefited from proactive account support and strong cultural alignment with Signal AI.

Bird & Bird

Sophie Bowkett

Head of Marketing and Communications