Case Study: Balderton Capital saves time identifying relevant media coverage with Signal AI

How Signal helped Balderton Capital save time identifying relevant media stories about themselves and their portfolio

Balderton Capital, one of Europe’s largest venture funds, tasked Ben Goldsmith, head of PR and content, with improving media monitoring after relying on Google Alerts and ad‑hoc scraping. That manual approach left him unsure he was capturing all coverage and unable to separate Balderton’s own media mentions from those of its portfolio, so he engaged Signal AI’s Signal monitor to provide a more reliable, tailored monitoring solution.

Signal AI implemented limitless monitoring with daily email alerts, a dedicated Customer Success team to tailor lists for stakeholders, and a quarterly Signal analysis service. The result: Ben saves several hours a week, is often alerted to portfolio stories before the companies themselves, receives far fewer irrelevant hits thanks to Signal AI’s machine learning, and gets customized quarterly reports that consolidate coverage, engagement and performance for stakeholders.

Balderton Capital

Ben Goldsmith

Head of PR and Content