Case Study: L&G achieves board-ready reputation reporting with Signal AI

How L&G Leverages Signal AI Data for Board-Ready Reputation Reporting

L&G, one of the UK’s largest life pension and asset managers, needed a consistent, board-ready way to demonstrate communications’ impact, engage its Executive Committee, and align reputation reporting across departments. To meet this challenge, L&G worked with Signal AI using its web app, curated newsletters, and insight reports to centralize media intelligence and strengthen quarterly reputation reviews.

Signal AI implemented daily media tracking, CEO and competitor snapshots, four bespoke dashboards, and quarterly media impact reports to give L&G a real-time view of reputation drivers, spokesperson coverage, industry trends, and competitor activity. The result was a streamlined measurement program that acted as a single source of truth across corporate affairs, PR, investor relations, and external affairs, while helping L&G proactively manage reputational risk, track message penetration, and produce human-enriched, ExCo-ready reporting.

L&G

Edyta Borowy

Group Corporate Reputation & Insights Manager