Case Study: Instinctif Partners improves reputation insights and campaign evaluation with Signal AI

How Instinctif Applies AI to Share Valuable Reputation Insights with Clients

Instinctif Partners, a strategic reputation consultancy, faced the challenge of efficiently analyzing vast volumes of media data for its clients. Relying on traditional Boolean search methods was time-consuming and required specialist expertise, making it difficult to surface meaningful reputation insights quickly for both large multinationals and smaller growth businesses.

By implementing Signal AI's AI-powered media monitoring and analytics platform, Instinctif consultants could instantly analyze massive datasets and access clear visualizations. The solution, which uses features like Topic Analysis and Association Score, enabled the team to identify key trends, reputational drivers, and narrative gaps with ease. This allowed Signal AI to save Instinctif valuable time, democratize data access across their teams, and empower them to deliver deeper, faster strategic analysis and more impactful reputation advice to their clients.

Instinctif Partners

Andy Lane

Deputy Managing Director