Case Study: Amadeus achieves real-time global media monitoring and actionable stakeholder insights with Signal AI

How Amadeus uses Signal to gauge customer reaction and inform its overall business strategy

Amadeus, a leading travel technology company operating in more than 190 countries, needed a global, scalable way to track press coverage, brand perception and reputation across a distributed corporate communications team. Frustrated with previous media‑monitoring tools, Daniel Batchelor, Global Head of Corporate Communications, sought a more advanced solution and evaluated Signal AI’s platform for its media‑monitoring capabilities.

Signal AI delivered its Signal platform with real‑time email alerts, mobile push notifications and algorithms that flag high‑priority content. Onboarding was quick and the platform enabled Amadeus to share insights directly, streamline workflows across multiple locations, and visually compare share of voice, reach and prominence against competitors—improving the team’s ability to benchmark and respond to stakeholder and customer reactions in real time.

Amadeus

Daniel Batchelor

Global Head of Corporate Communications