Case Study: Allen & Overy achieves real-time media monitoring and stronger reputation management with Signal AI

How Allen & Overy use Signal to manage their communications and reputation management strategy

Allen & Overy, the global law firm, needed a reliable media monitoring and measurement solution to track share of voice, measure campaign success and receive timely, accurate alerts when the firm, partners, clients or competitors were mentioned. They wanted an AI-powered tool that reduced irrelevant coverage and could monitor key topics such as Brexit, diversity and M&A, so they adopted Signal AI’s Signal platform.

Signal AI delivered a quick, straightforward setup of its AI-trained monitoring platform with tailored searches, dashboards, global reading lists, in-platform translations and location-based email alerts, backed by responsive customer support. Using Signal AI, Allen & Overy now tracks mentions, topic- and spokesperson-level share of voice, sentiment and geographic coverage, receives tailored quarterly and annual reports, and gains actionable insights that inform content and outreach — measurable improvements in monitoring, reporting and opportunity spotting, with Signal AI iterating the platform based on A&O’s feedback.

Allen & Overy

Susanna Robinson

Senior PR Manager